Can you build a solid marketing strategy using a social platform like Facebook? The answer to this question is yes. And with Facebook advertising, it is not only possible but convenient.
What Is Facebook Advertising
Facebook Advertising (or Facebook Ads ) is one of the most effective tools for advertising, obtaining conversions, establishing a need in the user, and gaining customer loyalty.
Why is it so effective? It would be enough to reflect on how many subscribers Facebook has and how much time we all spend a day browsing Mark Zuckerberg’s social network. The ability to share content is in itself a springboard to gain visibility and reach a large audience.
For companies, this is certainly not enough to obtain real results. And this is why advertising with Facebook will allow you to fully exploit the potential of the social network.
A basic budget and an in-depth analysis of the features of Facebook ads will be needed to be able to undertake a real marketing campaign. But the results are visible and depend on some advantages of this tool.
Identify Your Goal
When creating a campaign with Facebook Advertising, the tool itself will ask you what is goal you aspire to and what results you are interested in obtaining from your strategy.
Reflecting on what your goals are is essential for the success of a campaign and for deciding how to develop it. Many ask, for example, which tool between Facebook ads and Google ads gives more fruit: also in this case it depends on the type of activity you carry on.
Creating announcements and marketing campaigns with Google Ads is a great way to increase the performance of your business if you know that the user is looking for a product.
With the keywords system, the user who arrives at your ads on Google Ads is already looking for something he feels he needs. Advertising on Facebook, on the other hand, aims to establish that need in the user and lead him, step by step, to carry out the actions that interest him.
But how can all this be achievable?
The Importance Of The Facebook Target And Pixel
And here is the real, enormous potential of a campaign with Facebook advertising: the possibility of identifying a target of users to which to propose your ads.
The ideal, for the success of a campaign, is to select a user target in the best possible way because, if it is true that Facebook has a very high number of subscribers, it is equally true that not all users can show interest in your product. Not implementing a correct audience segmentation would lead to a dispersion of resources and zero results in terms of leads, sales, conversions, etc.
The choice of target is more functional than ever if we consider that on Facebook it is the users themselves who give information such as age, gender, location, interests, and much more. But that’s not all: by advertising with Facebook advertising you can use the Facebook Pixel. The pixel is a script, a tracking code that must be inserted in the head section of each page and that will be able to give you more information on the actions and behavior of users.
Using the Facebook Pixel will allow you to remarket. By analyzing which users have viewed a certain page or in which content they have shown some interest, you will have the opportunity to understand in which step of the sales funnel those users are and, therefore, which ads to make them more visible. For example, a user who has already added an item to his cart will certainly be more ready to purchase than a user who has viewed a specific page.
Remarketing, through Facebook pixels, will allow you to create personalized audiences, based on user behavior, which will increase the chances of inducing them to carry out the conversions that interest you.
Custom Audiences And Lookalike Audiences
In the context of remarketing, custom audiences and lookalike audiences are excellent tools for exploiting the target user to achieve the objectives of a campaign with Facebook Advertising.
Let’s see what it is and why to use these options:
The custom audience (or custom audience ) groups together Facebook users who have already previously come into contact with your brand through other channels (for example by visiting your site). This tactic is perfect for remarketing because it allows you to find and “hang up” a user on Facebook, making your ads visible on the social network.
Facebook allows you to create lists in which to insert as much information as possible about your target and, moreover, to paste the newsletter lists of users who have shown interest in your products.
Look A Like Audience
The lookalike audience instead brings together a target of users who, although they have never come into contact with your brand, have characteristics similar to those of users who have done so or who have made conversions. This increases the chances of reaching a wider audience (on which, however, you can make a further selection based on your objectives and the results of tests and monitoring).
How To Learn How To Build An Advertising Campaign With Facebook
Working on a marketing strategy is never an easy job. There are many risks and dangers that one can run into, especially since we are talking about a social media giant like Facebook which has a vast range of opportunities, but just as many pitfalls.
To make sure you get conversions, increase sales, etc. there is no other way than to thoroughly study the techniques and tools that Facebook makes available to you.
The Facebook advertising Masterclass is structured into thirteen modules that analyze the main functions made available by Facebook, the insertion of the pixel, the target, the budget, and much more to build the foundations of a solid and efficient marketing campaign. At the end of the course, you will be able to build your strategy from scratch and monitor the progress of your performance.
The course is online and you will be able to see and review the lessons as many times as you want. Visit the page dedicated to the Masterclass and start your journey with Facebook advertising.